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媒体融合向纵深发展 “内容为王”也有新内涵

发布者:中国网信网综合 [发表时间]:2020-07-12 [来源]:人民日报 光明日报 中国记协网等 [浏览次数]:

6yue30ri,xijinpingzongshujizhuchizhaokaizhongyangquanmianshenhuagaigeweiyuanhuidishisicihuiyi,huiyishenyitongguole《guanyujiakuaituijinmeitishenduronghefazhandezhidaoyijian》。huiyiqiangdiao,tuidongmeitironghexiangzongshenfazhan,yaoshenhuatizhijizhigaige,jiadaquanmeitirencaipeiyanglidu,dazaoyipijuyouqiangdayingxianglihejingzhenglidexinxingzhuliumeiti,jiakuaigoujianwangshangwangxiayiti、neixuanwaixuanliandongdezhuliuyulungeju,jianliyineirongjiansheweigenben、xianjinjishuweizhicheng、chuangxinguanliweibaozhangdequanmeitichuanbotixi,laolaozhanjuyulunyindao、sixiangyinling、wenhuachuancheng、fuwurenmindechuanbozhigaodian。

jinnianlai,dangzhongyangduituidongmeitironghefazhanzuochuyixiliezhongdabushu,yineirongjiansheweichufadian,jiakuaixingchenggaopinzhineirongshengchanjizhi,shizhongshimeitironghedegenben。wulunmeitijishuhechuanbofangshiruhebiange,quanmeitichuanbotixidechuanboli、yindaoli、yingxiangli、gongxinli,douyaoyineirongdeshengchanliweijichu,daliangsixiangshenke、jianjiedudao、nengweiyonghutigongdutejiazhidezhuanyeyouzhineirong,shijianliquanmeitichuanbotixideguanjianhebaozhang。

“内容+平台” 资源聚合提升内容生产力

zaiyouzhineirongshengchanfangmian,chuantongmeitiyongyouzhuanyehuadecaibianrencaiduiwu、quanweidexinxiqudao、guifandecaibianliucheng,jubeijiaoqiangxinxicaijiheshi、fenxijiedu、shendubaodaonengli。suizhemeitironghedeshijiantansuobuduanzouxiangshenru,chuantongmeitizhujianjiangzishenneirongshengchanyoushizhuanhuanweipingtaiyoushi,fahuiqiangdadezuzhidongyuanheziyuanjuhenengli,jianshezhuanzhuneirongjuheyufenfa、zhuiqiuzhinenghuashengchandemeitipingtai,yipingtaifunenghepingtailiandongtuidongyouzhixinwenneirongshengchan。

liru,renminribaoshetongguo“quanguodangmeixinxigonggongpingtai”jianshe,juhequanguogejimeiti、dangzhengjiguan、qiyeshiyedanweixuanchuanbumenruzhu,bingweiruzhujigoutigongneirongshengchan、qudaoyunying、yinglimoshidengfangmiandeshujuyujishuzhichi,yikaifangyouxudepingtaijizhichongfenshifangshehuineirongdejudashengchanli。xinhuashe“xianchangyun”tongguoyingyongxianjinchuanbojishu,shixianchuantongxinwenshengchanliuchengdequanmianzhinenghua,weichuantongmeitijituandegeleiyewutigongyoulijishuzhicheng。

ciwai,zhuliumeitipingtaijijiyongbaoxinmeitipingtai,gongtongweizhengnengliangshengyindazaojingzhunchuanboduankou。zaicicixinguanfeiyanyiqingbaodaozhong,zhuliumeitixunsuzhengheziyuan,goujiantixihuadeyiqingrongmeitichuanbojuzhen,tongshijiaqiangyuxinmeitipingtaideliandong,tongguogoujianfugaiquanpingtaideyiqingchuanbotixi,zhuliumeitizhanghaochengweidazhongyiqingxinxihuoqudezhuyaolaiyuan。yixinhuashe、renminribao、yangshixinwenweidaibiaodezhongyangmeitihequanguogefangmeiti,zaimouduanshipinpingtaishangjinxingleduochangyiqingzhibo,leijichaoguo10yirenciguankan,xianshichu“zhuliumeitineirong+xinmeitiqudao”zaizhongdatufashijianzhongdejudachuanboxiaoying。

“内容+技术” 供给侧改革升级融合思维

xinjishupingtaifuyu“neirong”gengweifuzadeshujuneihanyugongnengwaiyan,yeshi“neirong”gengweijinmiditiehezaijishuxingshizhishang,nanshenanfen。zhengquechulihao“neirong”yu“jishu”deguanxi,zuohaoneirongdegongjicegaige,nenggouweineirongjianshezhuruxindeshidaiyiyi。

2019niandi,weishiyingquanmeitishidaifazhanxuqiu,tuidongmeitironghexiangzongshenfazhan,yipiguojiazhongdianshiyanshixiangjichengli,zheixietuidongmeitironghefazhande“guozhizhongqi”,buduanjinxingzhe“neirong”yu“jishu”deronghetansuo,tuidongmeitilingyushendubiange。

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youzhongyangguangbodianshizongtaichengjiande“chaogaoqingshiyinpinzhibochengxianguojiazhongdianshiyanshi”jujiaochaogaoqingdianshizhibo、ronghemeitichuanbofenfa、shiyinpinfuwuanquandengqianyanmeitikeji,kaizhanjichuyanjiu、yingyongshifanheyingyongshijian,dazaojuyouguojixianjinshuipingdechaogaoqingjishuchuangxinlian。

zaineirongshengchanlingyujinxinggongjicejiegouxinggaige,xuyaoyihulianwangsiwei,daponeirongxingtaidejiexian,weiraojishujinxingneirongshengchan、fenfahechanpinsheji,zhenzhengxingchengyituoyuhulianwangdeneirongshengchannengli。zheizhongnengli,shiyizhongronghelesixiangguandian、huayufangshi、biaoxianxingtai,yiyulijie、bianyujieshou,juyoujiaoqiangxiyinli、ganranlidequanxinneirongshengchannengli。

“内容+服务” 县级融媒体模式探索显成效

xianjirongmeitizhongxinshiwoguomeitishendurongheshijiandezhongdian。suizhexianjirongmeitizhongxinjianshedezhujianshenru,“neirong+fuwu”derongmeitipingtaizhengzhujianchengweixianjirongmeitizhongxinjianshedexinmoshi,weimeitironghedeneirongjianshekaituoxinlujing。

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yixierongmeitizhongxinliyongrongmeiyoushi,goujianlitishi、quanfugaidexuanchuanwangluo,tigaofangyixinxidefugaimianhedaodalv。shanxiguangbodianshitaiqidongshengshixiansanjirongmeitizhongxinxiezuojizhi,jihuo107gexianjirongmeitizhongxin,zaishengrongmeitizhongxintongyidiaoduxia,quantichuji,duopingtailiandong,xingchengquanshengyiqingfangkongdelitixinwenchuanbodawang。

yucitongshi,yixiejicengrongmeitizhongxinliyongdashuju、yunfuwudengjishu,weiqunzhongtigongxinguanfeiyanyiqingshishidongtaichaxundenggeleixinxifuwu,kangyifuwujuheleirongmeitichanpinchengweiciciyiqingqijianbianminlimindegaoxiaochanpin。

dongfangwanglianheshanghai16gequrongmeitizhongxin,tuichule《kangjiyiqing shanghaizaixingdong》kang“yi”fuwujuheleixinmeitichanpin。gaichanpinzaishanghai16gequrongmeitizhongxinapptongbushangxian,baokuoyiqingtongbao、shishidongtai、shanghairongmeilianbo、dangyuanzhanchulai、piyaozhuanlandengxinxifabulanmu,yebaokuoquezhenhuanzhetongchenghangbanchecichaxun、fanghuyongpinshengchanqiyechaxun、kouzhaoyuyuefangshichaxun、dingdianfaremenzhendaohangdengbianminfuwubankuai。ciwai,chanpinhaiqianruyiqingzhishiwendadengjiaohushineirong。

zaiyiqingfangkongdezhongyaoguankou,zheileirongmeitichanpinshixianle“meiti”“zhengwu”“fuwu”sanfangmiangongnengderonghe,jishizhan“yi”xinxichuanbojiazhideyanshen,yeshijicengrongmeitizhongxinjianshedechengguoxianxian。