6yue30ri，xijinpingzongshujizhuchizhaokaizhongyangquanmianshenhuagaigeweiyuanhuidishisicihuiyi，huiyishenyitongguole《guanyujiakuaituijinmeitishenduronghefazhandezhidaoyijian》。huiyiqiangdiao，tuidongmeitironghexiangzongshenfazhan，yaoshenhuatizhijizhigaige，jiadaquanmeitirencaipeiyanglidu，dazaoyipijuyouqiangdayingxianglihejingzhenglidexinxingzhuliumeiti，jiakuaigoujianwangshangwangxiayiti、neixuanwaixuanliandongdezhuliuyulungeju，jianliyineirongjiansheweigenben、xianjinjishuweizhicheng、chuangxinguanliweibaozhangdequanmeitichuanbotixi，laolaozhanjuyulunyindao、sixiangyinling、wenhuachuancheng、fuwurenmindechuanbozhigaodian。
jinnianlai，dangzhongyangduituidongmeitironghefazhanzuochuyixiliezhongdabushu，yineirongjiansheweichufadian，jiakuaixingchenggaopinzhineirongshengchanjizhi，shizhongshimeitironghedegenben。wulunmeitijishuhechuanbofangshiruhebiange，quanmeitichuanbotixidechuanboli、yindaoli、yingxiangli、gongxinli，douyaoyineirongdeshengchanliweijichu，daliangsixiangshenke、jianjiedudao、nengweiyonghutigongdutejiazhidezhuanyeyouzhineirong，shijianliquanmeitichuanbotixideguanjianhebaozhang。
“内容+平台” 资源聚合提升内容生产力
zaiyouzhineirongshengchanfangmian，chuantongmeitiyongyouzhuanyehuadecaibianrencaiduiwu、quanweidexinxiqudao、guifandecaibianliucheng，jubeijiaoqiangxinxicaijiheshi、fenxijiedu、shendubaodaonengli。suizhemeitironghedeshijiantansuobuduanzouxiangshenru，chuantongmeitizhujianjiangzishenneirongshengchanyoushizhuanhuanweipingtaiyoushi，fahuiqiangdadezuzhidongyuanheziyuanjuhenengli，jianshezhuanzhuneirongjuheyufenfa、zhuiqiuzhinenghuashengchandemeitipingtai，yipingtaifunenghepingtailiandongtuidongyouzhixinwenneirongshengchan。
liru，renminribaoshetongguo“quanguodangmeixinxigonggongpingtai”jianshe，juhequanguogejimeiti、dangzhengjiguan、qiyeshiyedanweixuanchuanbumenruzhu，bingweiruzhujigoutigongneirongshengchan、qudaoyunying、yinglimoshidengfangmiandeshujuyujishuzhichi，yikaifangyouxudepingtaijizhichongfenshifangshehuineirongdejudashengchanli。xinhuashe“xianchangyun”tongguoyingyongxianjinchuanbojishu，shixianchuantongxinwenshengchanliuchengdequanmianzhinenghua，weichuantongmeitijituandegeleiyewutigongyoulijishuzhicheng。
ciwai，zhuliumeitipingtaijijiyongbaoxinmeitipingtai，gongtongweizhengnengliangshengyindazaojingzhunchuanboduankou。zaicicixinguanfeiyanyiqingbaodaozhong，zhuliumeitixunsuzhengheziyuan，goujiantixihuadeyiqingrongmeitichuanbojuzhen，tongshijiaqiangyuxinmeitipingtaideliandong，tongguogoujianfugaiquanpingtaideyiqingchuanbotixi，zhuliumeitizhanghaochengweidazhongyiqingxinxihuoqudezhuyaolaiyuan。yixinhuashe、renminribao、yangshixinwenweidaibiaodezhongyangmeitihequanguogefangmeiti，zaimouduanshipinpingtaishangjinxingleduochangyiqingzhibo，leijichaoguo10yirenciguankan，xianshichu“zhuliumeitineirong+xinmeitiqudao”zaizhongdatufashijianzhongdejudachuanboxiaoying。
“内容+技术” 供给侧改革升级融合思维
xinjishupingtaifuyu“neirong”gengweifuzadeshujuneihanyugongnengwaiyan，yeshi“neirong”gengweijinmiditiehezaijishuxingshizhishang，nanshenanfen。zhengquechulihao“neirong”yu“jishu”deguanxi，zuohaoneirongdegongjicegaige，nenggouweineirongjianshezhuruxindeshidaiyiyi。
2019niandi，weishiyingquanmeitishidaifazhanxuqiu，tuidongmeitironghexiangzongshenfazhan，yipiguojiazhongdianshiyanshixiangjichengli，zheixietuidongmeitironghefazhande“guozhizhongqi”，buduanjinxingzhe“neirong”yu“jishu”deronghetansuo，tuidongmeitilingyushendubiange。
yourenminribaoshezhuguan，renminwangchengjiande“chuanboneirongrenzhiguojiazhongdianshiyanshi”tongguotansuozhuliujiazhiguanrenzhitixi，tishengquanmeitineirongchuanbodexiaolvhepinzhi，tongguoduomotaineirongdezhinengshibieyuzhili，tigaoyupanlihebakongli，jiaqiangquanmeitineirongshenhe，ezhixujiayouhaixinxichuanbo。
youxinhuashechengjiande“meitirongheshengchanjishuyuxitongguojiazhongdianshiyanshi”zhengzaimiqieguanzhu5gdengqianyanjishudefazhanheyingyong，yichuanshubiangeweiqianyin，xiangshujucunchu、jisuanjiyingyongchuangxinyanzhan，zhelizaikongjianshujumeitiyingyong、wulianwangxinwenshujujisuanmoxingdenglingyushixiantupo。
youzhongyangguangbodianshizongtaichengjiande“chaogaoqingshiyinpinzhibochengxianguojiazhongdianshiyanshi”jujiaochaogaoqingdianshizhibo、ronghemeitichuanbofenfa、shiyinpinfuwuanquandengqianyanmeitikeji，kaizhanjichuyanjiu、yingyongshifanheyingyongshijian，dazaojuyouguojixianjinshuipingdechaogaoqingjishuchuangxinlian。
zaineirongshengchanlingyujinxinggongjicejiegouxinggaige，xuyaoyihulianwangsiwei，daponeirongxingtaidejiexian，weiraojishujinxingneirongshengchan、fenfahechanpinsheji，zhenzhengxingchengyituoyuhulianwangdeneirongshengchannengli。zheizhongnengli，shiyizhongronghelesixiangguandian、huayufangshi、biaoxianxingtai，yiyulijie、bianyujieshou，juyoujiaoqiangxiyinli、ganranlidequanxinneirongshengchannengli。
“内容+服务” 县级融媒体模式探索显成效
xianjirongmeitizhongxinshiwoguomeitishendurongheshijiandezhongdian。suizhexianjirongmeitizhongxinjianshedezhujianshenru，“neirong+fuwu”derongmeitipingtaizhengzhujianchengweixianjirongmeitizhongxinjianshedexinmoshi，weimeitironghedeneirongjianshekaituoxinlujing。
xinguanfeiyanyiqingqijian，gedirongmeitizhongxinzaiyiqingfangkong、bianminfuwudengfangmianfahuilezhongyaozuoyong。jicengrongmeitichuanbodexinxijuyoujiaoqiangdezhenduixinghezhidaoxing，nenggoujishidijiangdangdiyiqingxinxitongbaojidangdiminzhong，shidexinxichuandigengjiajutimingque、juyoushijixiaoyongxing。
yixierongmeitizhongxinliyongrongmeiyoushi，goujianlitishi、quanfugaidexuanchuanwangluo，tigaofangyixinxidefugaimianhedaodalv。shanxiguangbodianshitaiqidongshengshixiansanjirongmeitizhongxinxiezuojizhi，jihuo107gexianjirongmeitizhongxin，zaishengrongmeitizhongxintongyidiaoduxia，quantichuji，duopingtailiandong，xingchengquanshengyiqingfangkongdelitixinwenchuanbodawang。
yucitongshi，yixiejicengrongmeitizhongxinliyongdashuju、yunfuwudengjishu，weiqunzhongtigongxinguanfeiyanyiqingshishidongtaichaxundenggeleixinxifuwu，kangyifuwujuheleirongmeitichanpinchengweiciciyiqingqijianbianminlimindegaoxiaochanpin。
dongfangwanglianheshanghai16gequrongmeitizhongxin，tuichule《kangjiyiqing shanghaizaixingdong》kang“yi”fuwujuheleixinmeitichanpin。gaichanpinzaishanghai16gequrongmeitizhongxinapptongbushangxian，baokuoyiqingtongbao、shishidongtai、shanghairongmeilianbo、dangyuanzhanchulai、piyaozhuanlandengxinxifabulanmu，yebaokuoquezhenhuanzhetongchenghangbanchecichaxun、fanghuyongpinshengchanqiyechaxun、kouzhaoyuyuefangshichaxun、dingdianfaremenzhendaohangdengbianminfuwubankuai。ciwai，chanpinhaiqianruyiqingzhishiwendadengjiaohushineirong。
zaiyiqingfangkongdezhongyaoguankou，zheileirongmeitichanpinshixianle“meiti”“zhengwu”“fuwu”sanfangmiangongnengderonghe，jishizhan“yi”xinxichuanbojiazhideyanshen，yeshijicengrongmeitizhongxinjianshedechengguoxianxian。
